88%of Gen Zers say that expressing themselves creatively during the pandemic has helped them to destress or feel less anxious during this time.
Introducing Laura, the most watched Canadian travel creator by Canadian women 25-34. Her channel blended her love for travel, fashion and beauty in each-and-every one of her videos. Since the pandemic halted her travel plans, Laura invested more time into her clothing line and was able to launch it this summer – proving resilience and courage trump all. It’s also reassuring that 57% of Fortune 500 companies have been founded in a recession.
Given that over half of women made purchases due to creator posts on social now is the perfect time to leverage Laura’s influence and ability to produce 3.3x more engaging content5 to meet your revenue goals, convincing consumers to embrace change and pivot to your brand!
Contact firstname.lastname@example.org to see how creators can complement your marketing plans.
1 VSCO Press. May 2020. Gen Z is Redefining Creativity as Wellness during the Pandemic. 2 Tubular. Audience Metrics (Beta) across YouTube. January 2020. 3Marketer Medium. Why a Financial Crisis Is Actually the Best Time to Start a Company. April 2020. 4Digital Marketing Institute. 20 Influencer Marketing Statistics That Will Surprise You. 5Tubular. September 2020 ER30